Double Forte just staffed three major events — a comedy festival, a gaming trade show, and an influencer event for a California wine brand. Now that we’ve had some time to recover, we’re reflecting on the tool that makes all the difference — never underestimate the power of preparation.

We sit down with our CEO for 15 minutes each week to get practical business advice so we can advance in our careers. On this episode, we chat about what to do if you’re working an event…

Key Takeaways

• What is the experience you want people to leave with? Start with that and then work backwards from there
• Don’t try to do it by yourself the first time. Hire an event company to assist you
• A week out, you want to start meeting daily
• Create a place for people to house all the event information (i.e. a group text, Slack channel, or an email alias)
• You don’t want to act surprised by information. Monitor your email, text, and Slack while you’re at the event
• Keep tabs on the news and the traffic surrounding the event location
• Conduct issues goes to the highest ranking person on the team. Everyone else needs to continue on with their work
• Drink lots of water, wear comfortable shoes, maybe lay off the alcohol if you have a long day ahead of you
• Never go to an event solo, always take somebody with you