The point of an informational interview is not to get information. Who knew? You also won’t be “picking anyone’s brain.” You’re not a bird. In all seriousness, there’s a lot of misinformation surrounding informational interviews. As a result, there are a lot of people doing it wrong.

What is the goal of an informational interview? What’s the right way to ask for someone’s time?

We sit down with our CEO for 15 minutes each week to get practical business advice so we can advance in our careers. In this episode, we learn how to use an informational interview to find opportunity…

Key Takeaways

• The purpose of an informational interview is NOT to get information. It’s a way to increase your network.
• Go into the informational interview with a specific goal, don’t just ask, “What do you do all day long?” You should be asking for specific feedback.
• Never say “I want to pick your brain.” You’re not a bird.
• One of your goals with an informational interview is to leave a good impression on that person.
• Cold calling to set up an informational interview is difficult. It’s better to have a personal connection make the intro.
• Follow up twice. First, with an email the day of the informational interview, and then later to remind the person of what’s happening as a result of your conversation.
• Want to really make a good impression? Write a thank you note.